Editor’s note:Dan Kaplan helps startups tell their stories. He’s done marketing for Twilio, Asana and Salesforce and blogs about marketing, growth, and storytelling at Threadling.
Imagine a scene:
You’re in your chair at home, the latest Oculus VR headset encircling your head, and you use its voice recognition feature to access Facebook.
Facebook’s virtual reality newsfeed appears in front of you — a three-dimensional, horizontally-scrolling wall of cards. Each card contains a virtual experience, and much like the auto-playing videos in Facebook’s newsfeed today, each of them offers a few moments of the experience on a loop.
The first card is from one friend, who uploaded a video (filmed with a consumer-friendly VR camera) featuring her three-year-old daughter and the family dog chasing each other in circles. It’s cute… and not what you’re looking for.
Instead of using a mouse or a finger-swipe to scroll through a flat, one-dimensional newsfeed, you lift…
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