Google Analytics: Platform Principles

Jaclyn Celine

As of right now I am in training to become Google Analytics Certified! Woo hoo!

In one of my very first posts I talked about the importance of analytics. The post is short n’ sweet. Not very in depth. But it tells us the importance of analyzing. Later I posted about SEO and how it is best to combine SEO with Paid Search Advertising. I am starting to see a trend here… a Google trend. Google is one of the biggest players in the analytics game.

What is Google analytics?

It is a dashboard that tracks data and creates reports based off of the data collected. The reports tell stories about the success of your goals. Users use the tool to track different metrics and dimensions about your site/app traffic. Metrics are quantitative data and dimensions are qualitative data. The data is tracked using an SDK kit or…

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